Motion · Rhythm · You
Dance Dance Dance — from premium dance platform to a creator-driven movement platform
For dance3.nl, we built a premium online dance school — and together we are growing it into a creator-driven movement platform: one subscription, multiple dance styles and sports, and instructors teaching across Europe with their own channels.
- MultipleStyle and sports
- TeachersOwn channel & audience
- EuropeanMultilingual platform
- Feb 2027Kick-off
The challenge
A new dance school without physical barriers is just the beginning. The real ambition: a platform that feels premium and grows into the place where teachers do business themselves — across dance styles, sports, and national languages. From day one, it had to work effortlessly on every screen, be ready to handle members, live classes, and payments, and grow into a creator and revenue model for all of Europe.
Our approach
Brand & identity
The payoff Motion · Rhythm · You and a premium design system — dark with violet and gold, the letters Jost and Cormorant Garamond.
One all-access subscription
No separate packages per style: one membership gives access to all dance styles and sports, anytime, anywhere.
Creator model for teachers
Every teacher gets their own channel, their own students, and their own dashboard — they are the engine of content, growth, and engagement (under construction).
European & multilingual
One platform, multiple national languages — from Dutch to English and beyond (German, French, Spanish, Italian), so that teachers throughout Europe recruit students.
What we built
- A complete WordPress platform with paywall (member area & tiers).
- Dance styles and sports under one roof — from hip-hop, urban, and ballroom to dance fitness, yoga, and kids.
- Teacher channels: every teacher their own profile, lessons, and audience (under construction).
- A fair revenue model for teachers — reward based on viewing time and the members they bring themselves (in development).
- A multilingual, European foundation (NL → English → German, French, Spanish, Italian).
- A strong SEO, AEO, and scheme foundation.
- Ongoing management, hosting, and further development by DW Media Online.
Status
Under construction — kick-off February 2027. The platform is up and running and founder registration is open. We are now building the creator and revenue model for teachers and the multilingual, European foundation towards the launch in February 2027.
Built, managed & further developed by DW Media Online
Dance Dance Dance is a flagship of our portfolio — and proof that DW Media Online builds more than pool and nightlife platforms. We design, build, host, and operate premium brands and platforms. across sectors and national borders: from international swimming pool networks and local event calendars to a complete online exercise platform.
At Dance Dance Dance, we go a step further: we are building the platform where teachers take initiative themselves — across styles, sports, and national languages. Dance3.nl shows just how far that reaches.